Ad fraud challenges
Digital advertising dollars are paying for views from fake/ automated traffic - not people. On average, 20% - 30% of a digital advertising budget is wasted on bot traffic.
Bot traffic is costing advertisers tens of billions of dollars per year and growing. The value of defrauded expenditures on advertising reaches 50 billion USD.
E-commerce sector has lost around $150 billion in 2021
A must-have for your digital campaigns
ABTShield is refined to identify and eliminate Sophisticated Invalid Traffic (SIVT) - an online activity that could signify ad budget loss.
Reporting the level of ad fraud by specific media and forms of advertising. Checking campaign compliance with the media plan
Ad fraud firewall
Filtering malign traffic sources that may cause ad budget loss
Lost Budget Recovery
Recovering lost budgets from ad networks and publishers
100% confidentiality and data privacy protection. Campaign audit carried out by an independent auditor
Full control over your campaign
Control all activities in your campaign. Monitor various types of ad fraud and make decisions on exclusions. You can block malicious sources or redirect them. Thanks to the ABTShield integration, everything can be automated.
ABTShield is a cybersecurity technology for ADS
Cybersec analysis of deep layers of internet protocols reveals the true identity of the attacker - bots’ camouflage does not work on ABTShield!
ABTShield, unlike other anti-fraud solutions, can identify and track sources of bot traffic even when malign actors are trying to attack from disguise by changing their “digital identity" (change IPs, delete cookies, change user agents, etc.)
Cybersecurity Identification of malign sources
Unnatural behavior reveals nature of the bots.
With dozens of advanced metrics, ABTShield's cutting-edge behavioral analysis exposes even the most advanced ad bots.
ABTShield automatically builds a unique protection profile based on the behavioral metrics, which can be easily customized and refined to customers' needs.
A security-class solution similar to DDoS protection for the digital advertising industry
Unique identification of malign sources not based on cookies and application layer (e.g. user agents)
Top-class behavioral profiling of malign mechanisms (bots, malware)
Decision models taking into account campaign and business KPIs (increasing conversions/purchases)
Versatile: for all kinds of digital campaign channels, examining all digital touch-points (display, video, social, SMS/mobile, etc. )
Working With the Best Clients and Partners
INNOVATION 2020 by SAR - Association of Marketing Agencies
Top 100 Innovators in Europe by incl. Google and Financial Times (NE100)
DNI Fund grant winners; "Success case 2020" in Google reports
"The most innovative in business" by the Brief magazine
Get in Touch
EDGE NPD Sp. z o.o.
Czeska 22A, 03-902 Warsaw Poland
Edge NPD LLC
244 Madison Avenue #1239
New York, NY 10016