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Ad fraud challenges

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A must-have for your digital campaigns

ABTShield is refined to identify and eliminate Sophisticated Invalid Traffic (SIVT) - an online activity that could signify ad budget loss. 

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ABTShield offer

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Full control over your campaign 

Control all activities in your campaign. Monitor various types of ad fraud and make decisions on exclusions.  You can block malicious sources or redirect them. Thanks to the ABTShield integration, everything can be automated.

ABTShield is a cybersecurity technology for ADS

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Cybersec analysis of deep layers of internet protocols reveals the true identity of the attacker -  bots’ camouflage does not work on ABTShield!  

ABTShield, unlike other anti-fraud solutions, can identify and track sources of bot traffic even when malign actors are trying to attack from disguise by changing their “digital identity" (change IPs, delete cookies, change user agents, etc.) 

Cybersecurity Identification of malign sources

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Unnatural behavior reveals nature of the bots.

With dozens of advanced metrics, ABTShield's cutting-edge behavioral analysis exposes even the most advanced ad bots.

ABTShield automatically builds a unique protection profile based on the behavioral metrics, which can be easily customized and refined to customers' needs. 

Competitive Edge

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  • A security-class solution similar to DDoS protection for the digital advertising industry

  • Unique identification of malign sources not based on cookies and application layer (e.g. user agents)

  • Top-class behavioral profiling of malign mechanisms (bots, malware)

  • Decision models taking into account campaign and business KPIs (increasing conversions/purchases)

  • Versatile: for all kinds of digital campaign channels, examining all digital touch-points (display, video, social, SMS/mobile, etc. )

  • Responsive support

Working With the Best Clients and Partners

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Selected Awards

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INNOVATION 2020 by SAR - Association of Marketing Agencies
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Top 100 Innovators in Europe by incl. Google and Financial Times (NE100)
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DNI Fund grant winners; "Success case 2020" in Google reports
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"The most innovative in business" by the Brief magazine

Get in Touch

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EDGE NPD Sp. z o.o.

Czeska 22A, 03-902 Warsaw Poland

NIP: 9522122126
office@edgenpd.com

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Edge NPD LLC
244 Madison Avenue #1239 
New York, NY 10016 
EIN: 32-0647280 
office@edgenpd.com

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