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NAVIGATING DIGITAL WORLD

Unparalleled solution based on a proprietary combination of AI and qualitative disinformation expertise

Problem

  • Online manipulation is flourishing. Malign actors are amplifying socially divisive and false narratives to: undermine trust in institutions and brands, encourage conflict, sow division in society,

  • Manipulated internet traffic (positioning and promoting certain types of narratives), and activity by fake social media accounts on a variety of platforms promoting discord are a major threat to public safety, institutional/ brand reputation.

  • On current timeframes, even when malicious activity is detected after it has gone viral, it is often too late to avoid the consequences. Reaction time is critical for managing crises, both from public safety and strategic communications perspectives.

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ABTShield, using AI and human experts, identifies emerging narratives gaining traction BEFORE news stories get written. This gives the client a chance to disrupt negative narratives before they go viral, using strategic communication tools.

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Versatile Monitoring

ABTShield monitors social media to identify emerging influential narratives on multiple platforms, tailored and customized for specific issues that are vulnerable targets. Identifies clusters of malign/artificial activity, networks between malign influencers, and distinguishes truly organic viral activity.

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Strategy

ABTShield provides specific data to assist in determining a media/social media strategy and effectively formulating strategic communications content to combat disinformation/ malicious narratives and amplify messaging.

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Social Expertise

ABTShield analyzes social reactions to news and articles (is a topic sticking and spreading in the information sphere?).

How are we unique?

ABTShield’s team includes both disinformation/behavioral experts and technological leaders, using Artificial Intelligence (AI) machine learning, sentiment measurement, and automated behavior analysis tools on a customized mix of platforms to consolidate customized, actionable data for clients. This combination of expertise allows ABTShield to identify the moment emerging narratives or artificial activity in the information sphere threatens a client’s objectives.

The customized approach ensures that information monitoring is tailored for each client’s needs – by policy issue, brand consideration, or platform – and is flexible enough to provide real time data.

 

ABTShield has the ability to adapt to the most relevant platforms; a moving target in today’s market. ABTShield’s agility means we will be where the action is, as soon as the action moves there.

Today’s Information Cycle

  • Information appears and is magnified on social media platforms such as Twitter

  • Within 24-48 hours, news outlets pick up viral content for stories

  • Institutions react with damage control efforts

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Why ABTShield?

  • Monitoring policy issues for strategic communication is a different scale of magnitude and complexity than tracking responses to brands.

  • On the market there are sentiment tracking tools and media monitoring tools, made to serve brands for marketing/advertising purposes. Our clients tried both of these but didn't find them useful.

  • ABTShield is a solution/ service, not a software program or a consultancy.

  • ABTShield’s team includes both disinformation/behavioral experts and technological leaders, using Artificial Intelligence (AI) machine learning, sentiment measuring, and automated behavior analysis tools on a customized mix of platforms to consolidate actionable data for clients.

  • This combination of expertise allows ABTShield to identify the moment an emerging narrative or artificial activity in the information sphere threatens a client’s objectives.

  • The customized approach ensures that information monitoring is tailored for each client’s needs - by policy issue, brand consideration, or platform - and is flexible enough to constantly revise and update.

  • ABTShield has the ability to adapt to the most relevant platforms; a moving target in today’s market. Whether the threat has moved from Facebook to Twitter or Parler to Telegram, ABTShield’s agility means we will be where the action is, as soon as the action moves there.

ABTShield features

FOCUSED ON NARRATIVES

A different scale of magnitude and complexity than tracking responses to brands.

SENSITIVE

ABTShield identifies what is sticky and what people are talking about BEFORE the news stories get written.

POWERED BY AI

ABTShield detects trending narratives, fake traffic mechanisms (bots and trolls), and clusters of activity.

QUALITATIVELY EVALUATED

 We believe technology is key, but qualitative analysis is irreplaceable.

MEANINGFUL

Includes analysis of disinformation narratives (goals, consequences, scenarios).

DATA

DRIVEN

Ongoing monitoring of multiple data sources.

SCALABLE

 Not limited to a specific language or territory.

ACCESSIBLE

Offers 24/7 flexibility for data access anywhere. Daily reporting. 

MULTILINGUAL

International coordination/ local languages in 150+ countries.

ABTShield distinctions

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INNOVATION 2020 by SAR - Association of Marketing Agencies
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Top 100 Innovators in Europe by incl. Google and Financial Times (NE100)
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ABTShield's customized implementation for the Department of State was awarded the USC Center on Public Diplomacy's inaugural Public Diplomacy Innovation Prize in 2021
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ABTShield is registered as a NATO vendor

Get in Touch

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EDGE NPD Sp. z o.o.

Czeska 22A, 03-902 Warsaw Poland

NIP: 9522122126
office@edgenpd.com

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Edge NPD LLC
244 Madison Avenue #1239 
New York, NY 10016 
EIN: 32-0647280 
office@edgenpd.com

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